Deluxa
ROCKY HILL, CT · EST. 2006

The company behind the businesses you love.

Website design, custom software, AI agents, hosting and marketing — with AI put to work inside the systems you already run. One Connecticut team, since 2006.

(203) 427-8198
BUILD·CONNECT·GROW

HOVER OR TAP WHAT WE BUILD

TRUSTED BY CONNECTICUT BUSINESSES SINCE 2006

HSB, Hartford Steam Boiler American Distilling Dickinson's Witch Hazel Skincare City Oil Bogner Meat Products Capasso Enterprises Saccuzzo Coffee Standard Builders Viron Rondo Olsen Construction Services Feng Asian Bistro Freedom Properties ON20 ABCO Mickey Finn's Humphreys Dom's Choice Turnkey

01 · BUILT FOR YOUR INDUSTRY

Pick your industry. See what we'd build.

The software businesses like yours ask for most, built around how you work and connected to the systems you already run. AI does the heavy lifting where it saves real time.

01

Customer reorder hub

Customers log in to see orders, invoices and tracking, and reorder in two clicks. No phone tag.

CONNECTS TOERPAccountingShipping
02AI

Online quote requests

An RFQ form with file uploads. The drawings and specs are read for you and a quote is drafted for your review.

CONNECTS TOEmailPrice bookCRM
03

Live inventory on your website

Stock levels and lead times flow from your system to your site, so what customers see is always right.

CONNECTS TOInventoryERPWebsite
04

Sales rep dashboard

Accounts, open orders, quotes and follow-ups in one view, on the road or in the office.

CONNECTS TOCRMERPEmail
05

Dealer ordering

Dealers and distributors order online at their own pricing and terms.

CONNECTS TOPrice listsERPAccounting
06

Order status updates

Automatic emails and texts at every stage, from order received to delivered.

CONNECTS TOERPShippingText

Don't see your industry? , or and we'll map it with you.

02 · WHAT WE BUILD

Everything you need, built by one team.

From AI agents to WordPress plugins — and all of it talks to each other, because the same people built every piece.

01

AI Agents

Agents that answer customers, draft quotes and documents, route requests and keep records — with a person in the loop exactly where you want one.

  • Customer-facing or back-office
  • Approval steps where you want them
  • Every action logged
AI & custom software
02

Custom Software

Apps built around how your business actually works — not a subscription you bend yourself around.

  • Web, tablet and phone
  • Dashboards, workflows, reporting
  • Yours: code, data and accounts
Custom software in CT
03

Website Design

Custom-built sites that load fast, rank and convert — designed to impress and built to be found.

  • Custom design, no templates
  • Fast, secure, mobile-first
  • Built to be found in search
Website design in CT
04

WordPress, done right

Already on WordPress? We keep it — and write custom, proprietary plugins so it does exactly what your business needs, without a stack of forty.

  • Custom proprietary plugins
  • Ordering, members, quotes, sync
  • Lean, fast, kept up to date
WordPress websites
05

Integrations

Your POS, CRM, accounting, scheduling, ordering and website — connected, with AI in the middle doing the work between them.

  • Two-way sync, not exports
  • Works with what you already use
  • One source of truth
Integrations & automation
06

Managed Hosting

Your website and software on your own server — set up, secured, backed up and kept up to date by the people who built it.

  • Your own server, your accounts
  • Backups, SSL and security updates
  • Monitored and maintained by us

03 · DIGITAL MARKETING

Marketing that runs on the same data.

The team that builds your site and software also runs the marketing — so the leads the ads bring in land in systems built to handle them, and spend is tracked to results.

SEO

Search

Local and organic search — technical fixes, content that ranks and a Google Business Profile that works for you.

PPC

Google Ads

Campaigns managed to cost per lead, not clicks — with the tracking built into your site so nothing is guessed.

ADS

Social Ads

Meta and Google campaigns with the creative, targeting and remarketing done for you — tied to what you actually sell.

SMM

Social Media

Posts, reels, stories and community management in your voice, on a schedule you never have to think about.

04 · HOW WE WORK

From idea to running in your business.

Rough ideas welcome. You'll know the scope and the price before anything is built, and you'll see it working long before it's done.

  1. 01

    Bring the idea

    A problem, a process, a product you wish existed. Rough is fine — that's what the call is for.

  2. 02

    We scope it

    A scoping call, then a written scope and a price — before anything is built.

  3. 03

    We build it

    You see working software early and often — not a big reveal at the end.

  4. 04

    You own it

    The code, the data and the accounts are yours — always.

  5. 05

    We host and maintain it

    On your own server, kept secure, backed up and up to date by the people who built it.

05 · WORK

Built for businesses you already know.

JAIN FOUNDATION · MEDICAL RESEARCH NONPROFIT

A cure-focused mission, clear to patients and researchers.

WHO THEY ARE
A privately funded nonprofit working to cure muscular dystrophies caused by dysferlin deficiency. It funds research worldwide and supports patients through its Dysferlin Registry.
WHAT WE BUILT
A site that explains dysferlinopathy in plain language for patients and families, keeps the Dysferlin Registry one click away, and works as well on a phone as on a desktop.
Jain Foundation website on a laptop and a phone

PGNE · NOT-FOR-PROFIT BUYING GROUP

Forty years of buying power, told in one place.

WHO THEY ARE
A not-for-profit buying group whose members get collective purchasing power, vendor programs and member benefits.
WHAT WE BUILT
A new site built around the member story: collective purchasing power, member benefits and the numbers behind them, on desktop and phone, with the 40th anniversary front and center.
PGNE website on a tablet and a phone

STANDARD BUILDERS · CONSTRUCTION MANAGEMENT

Seventy-five years of building, on one modern site.

WHO THEY ARE
A construction management firm in Wethersfield, Connecticut, building for institutional, healthcare and commercial clients across New England since 1949.
WHAT WE BUILT
A site organized around their three markets, with their 75-year story and project work up front, presenting large-firm service to the mid-size market.
Standard Builders website on desktop
Capasso Enterprises website designed by Deluxa
Capasso EnterprisesCONSTRUCTION
El Santo website designed by Deluxa
El SantoRESTAURANT
American Distilling website designed by Deluxa
American DistillingMANUFACTURING
Dickinson's website designed by Deluxa
Dickinson'sSKINCARE
Viron Rondo website designed by Deluxa
Viron RondoRESTAURANT
Terrazza website designed by Deluxa
TerrazzaRESTAURANT & BANQUETS
Dom's website designed by Deluxa
Dom'sCHEESE SHOP
Sweets by Jenna website designed by Deluxa
Sweets by JennaBAKERY

MORE OF OUR WORK

Deluxa

Have an idea?
Let's scope it.

One call. You leave with a clear picture of what we'd build, what it connects to and what comes next.

(203) 427-8198